5 Ways to Start Driving Traffic from Reddit | WordStream

🌈 Abstract

The article discusses how businesses can effectively use Reddit to drive traffic to their websites. It provides an overview of Reddit, its key features, and five strategies businesses can employ to leverage the platform for marketing purposes.

🙋 Q&A

[01] Understanding Reddit

1. What are the key features of Reddit that make it valuable for businesses?

• Reddit is a platform for social news aggregation, content rating, and discussion, where users can create and share content on a wide range of topics.
• Reddit has a diverse user base and allows for open, unfiltered discussions, making it a valuable source of information and opinions.
• Recent algorithm changes by Google have increased the prominence of Reddit content in search results, further enhancing its potential for driving traffic.

2. What are some challenges businesses face when trying to promote on Reddit?

• Reddit moderators are wary of excessive self-promotion, and users who violate subreddit rules risk getting banned.
• Businesses need to focus on providing value and being an engaged member of the community, rather than just promoting their products or services.

[02] Strategies for Driving Traffic from Reddit

1. How can businesses find relevant subreddits to engage with?

• Businesses should search for subreddits related to their industry or target audience, even if the topic is not directly about their products or services.
• For example, a roofing company could find value in the r/Roofing subreddit, where homeowners and contractors discuss roofing-related topics.

2. What is the key to being successful on Reddit as a business?

• The key is to be an engaged, valuable member of the community, rather than just self-promoting.
• Businesses should focus on providing helpful information, answering questions, and contributing to discussions, rather than just posting links to their website.

3. How can businesses use giveaways and contests to drive traffic from Reddit?

• Hosting giveaways, sweepstakes, or contests can be an effective way to promote a business on Reddit, as it appeals to the platform's users' desire for free products or services.
• Businesses can offer free inspections, discounts, or other valuable prizes to incentivize participation and drive traffic to their website or landing page.

4. How can businesses become thought leaders on Reddit?

• Businesses can cultivate a following on Reddit by positioning themselves as thought leaders in their industry.
• This involves actively engaging in discussions, offering valuable insights and advice, and demonstrating expertise, rather than just promoting their products or services.
• Examples of successful thought leaders on Reddit include individuals like Jason Calanicas and Elon Musk, who use the platform to grow their personal and business brands.